Attention Measurement

Attention measurement can signal if ads are actually seen, but it’s not a standardized metric. As each player defines their own methodology, measurement just gets more confusing. So how can marketers leverage this trendy metric today? Is it finally time to pay attention to… Attention?
In this industry upskilling session we will cover:

  • Deciphering Attention and how we got here
  • Use cases for Attention metrics
  • Current challenges and how get started

Fill out the form and book your Unlocked session.

By clicking submit below, you consent to allow MiQ to store and process the personal information submitted above to provide you the content requested.

Thanks for reaching out - someone will be in touch with you shortly! In the meantime, check out our blog!

Thank you